Hi there
I'm Tomer Tvizer
Nice to meet you!
From Animation to Experience Design
This is the story of how my career evolved, with each chapter adding the critical tools that shape the digital experience designer I am today.
1. The Foundation: Visual Communication & Storytelling (2008)
My path began at the Bezalel Academy of Arts and Design, where I earned a BFA in Animation and Cinema from the Screen Arts Department, developing a deep foundation in visual communication and storytelling. Entering the industry, I immediately put these tools to work designing animated simulations, interactive interfaces, and infographics for educational software. This early stage refined my ability to analyze complex information and translate it into clear, engaging visual mediums.
2. The Tech & Creative Edge: Mobile Pioneers & Advertising (2011)
My focus then shifted heavily toward interface design and emerging technology. At the startup Vringo, I was among the first in the industry to design native apps for the market’s earliest smartphones (think iPhone 3 and Galaxy S2). I then brought this technological agility into the advertising world as a senior designer and acting creative director, adding marketing, copy, and high-speed, high-impact creative production to my arsenal.
3. The Deep Dive: UX Leadership & Complex Systems (2014)
Stepping into the public sector marked a major shift into deep UX architecture, user research, and large-scale leadership. At E-Government, I established and managed the internal design studio and served as the lead designer for GOV.IL, acting as "the public’s advocate" against bureaucracy to champion accessibility and simplicity.
At the Planning Administration, I headed the UX/CX department, delivering enterprise-wide solutions for highly complex systems and transforming a cumbersome portal into a personalized digital workspace, a "cockpit" for employees. Managing these data-heavy ecosystems sharpened my skills in research, team leadership, mentoring, and establishing high, cross-organizational design standards, solidifying my core philosophy: UX design is about providing efficient solutions to human problems through deep empathy.
4.TvizerXD (since2022): Synthesizing a Lifelong Toolkit with AI
I founded TvizerXD to bring this entire multi-disciplinary stack under one roof, now supercharged by advanced AI technologies.
Today, anyone can use AI to generate generic assets. The true craft lies in expert curation, knowing how to connect the pieces, maintain visual consistency, and ensure strategic brand alignment. This is where my decades of creative direction, technical depth, and UX research become your asset, keeping your product tight, cohesive, and completely clutter-free.
360°
Capabilities
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Research & Strategy: Uncovering real needs through a multi-disciplinary design thinking approach, brainstorming sessions, and workshops.
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UX/UI Design: Simplifying web products, complex systems, enterprise applications, digital products and services.
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Creative, Animation & Video: AI-powered creative direction, concept art, and motion design to maintain a unified and dynamic brand identity.
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Content Strategy & Microcopy: Distilling messaging and copy to create a clear, precise, and conversion-driven brand and interface.
Life on the Moshav (Today)
The studio is based in the pastoral Moshav Tzelafon, where I live with my partner Talya and our children. The contrast between high-speed technology and countryside tranquility is exactly what keeps my thinking clean, sharp, and focused.
Have a vision to realize?
Let’s grab a cup of coffee overlooking the green fields.
