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Research, Strategy & Concept
Research, Srategy & Concept
In-depth research conducted to develop innovative concepts that drive digital success and enhance engagement
Customer Journey in Hi-Tech Careers
TechMonster
From Interest to Academy
One in ten employees in Israel works in high-tech, with 70% in technical roles. The industry offers more diverse opportunities than any other sector, and demand for experienced professionals keeps rising.
With TechMonster, we developed a customer journey to analyze and support those interested in entering the field, focusing on their study choices and decision-making process.
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Digital Branding And Design Guide
Of The Planning Administration
Overview
The guide establishes the brand identity and standards for designing the experience created through human interaction with the Planning Administration’s services and products. It covers all aspects, from visual branding across digital platforms to guidelines for customer and user experience, client profiling, interface design, microcopy, and accessibility standards, ensuring a consistent, user-centric approach
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New Resident Journey
Kiryat Malachi Municipality
Designing a Resident Experience Tailored to Growth and Innovation
Kiryat Malachi is embracing change by developing new neighborhoods and integrating thousands of new residents. To meet these evolving needs, a human-centered approach was used to characterize the profiles of diverse residents and create a new, streamlined resident journey. This transformation enhances service quality, increases efficiency, and ensures a tailored experience that adapts to the community’s dynamic growth and changing expectations.
The Future of GIS
The Planning Administration
Project Overview:
Digital Transformation
A strategic digital upgrade for the Planning Administration’s geographic viewers, based on thorough research and user insights. The new concept transforms the simple map viewer into an integrated platform that boosts information sharing, public participation, and crowd input. This evolution enhances decision-making, encourages collaboration, reduces work time, and minimizes errors, driving efficiency and innovation
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Support Optimization Through Design
Of The Planning Administration
Overview
A design thinking workshop for the Planning Administration’s support team, involving research, interviews, and mapping challenges. It promoted team collaboration to develop a new, efficient workflow and content architecture. This approach saves time, reduces errors, and enables real-time knowledge sharing and status updates, improving service for both clients and the support team
Thank you for your interest.
For further details don’t hesitate to reach out!
