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An artistic illustration of an iceberg in the deep ocean, serves as a visual metaphor representing surface-level client requests versus their deep, hidden strategic needs

An artistic illustration of an iceberg in the deep ocean, serves as a visual metaphor representing surface-level client requests versus their deep, hidden strategic needs

Your clients know what they want, but do they know what they need?

Why what your clients ask for isn't always what they actually need, and how to uncover the true strategic needs beneath the surface

Discovery & Strategy

Tomer Tvizer

7 hours ago5 min read

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